The book walks the full life of a cafe: market research, budgeting, picking the site, building the brand, then cash flow, inventory and franchise expansion. Written by someone running a cafe day to day — not translated theory.
This price holds for another --:--:-- — back to full price tomorrow.
Buy with card — US$4Pay by card and download the file on the confirmation page.
This page is in English so you can judge what is inside before you buy, but the PDF is Vietnamese throughout, and the market it studies is Vietnam — local rents, local supplier habits, local customers. It is most useful if you read Vietnamese, or you are opening a cafe in Vietnam with someone who does.
Written for the person about to open their first cafe, and for the person who already opened one that is not making money yet. If you recognise yourself in one of these four, most of the book applies immediately.
You have the idea and some capital, but no idea which cost comes first or how much is enough.
You need the location checklist before you sign, because a lease is the hardest decision to undo.
You need a menu, a brand and promotions with intent, instead of discounting on instinct.
You need standard operating procedures and branch support before you touch franchising.
Chapter 3 splits the opening budget into four groups and shows how to forecast each one. Here is a summary, so you can see how granular the book gets.
| Cost | Common mistake | Covered in |
|---|---|---|
| Lease & fit-out | Choosing by cheap rent instead of foot traffic and parking access. | Ch. 4.1 – 4.2 |
| Equipment & furniture | Buying the full set up front, before knowing whether the shop is dine-in or takeaway led. | Ch. 3.1 • 4.3 |
| Ingredients & stock | No inspection or expiry tracking, so waste quietly eats the margin. | Ch. 6.3 • 9.2 |
| Advertising & marketing | Running promotions non-stop without measuring which one actually turned a profit. | Ch. 10.2 • 11.3 |
The book follows the timeline of a cafe: prepare, brand, operate, expand, then learn from the ones who went first.
Chapters 1–4 · From reading the market to holding the keys
Chapters 5–7 · What makes people come back, not just come once
Chapters 8–10 · Where profit separates from revenue
Chapters 11–13 · Once one shop stands on its own
Chapter 14 · Lessons you can use, not just admire
Questions before or after buying go to Discord — that is the main support channel.
Not for you within 7 days? Message us on Discord for a refund.
Yes. The book opens with the industry and why the cafe model works before it touches any numbers, and every term is explained in the context of the job it belongs to.
It does not give one fixed figure, because rent differs everywhere. It gives the four-group cost framework and shows you how to forecast the budget for your own area.
Most useful in Parts III and IV: cash flow, inventory, service process, performance measurement and loyalty. Part I then reads as a checklist against what you already built.
Immediately. Once the card payment goes through, Polar's confirmation page carries the download link and you also get a confirmation email. Nothing waits on a human.
In the Discord server — that is the main support channel. Ask in the public channel so others benefit too, or message privately for anything specific to your order.
The book gives the framework, but your site, your neighbourhood and your customers are specific. The Discord is where those questions go, and where you can see how far along everyone else is. Open to you whether or not you buy the book.
Join the Discord — freeThe price of two coffees. In return: four cost groups you saw coming, and a lease you did not sign wrong.
Buy with card — US$4